Extended Retail. New territories to explore.
The new digital spaces and the new omni-channel behaviors of customers are redesigning customer engagement models and the dimensions of retail. From physical, to digital, to virtual, to social, to live. Innovation and experimentation in every step of the relationships with markets and customers, but also optimization and cost-effectiveness to handle the current scenario of uncertainty.
Moderator: Rosalba Reggio, Responsabile Web Tv, Sole 24 ore