In an era dominated by digital technology, personalization has become a crucial factor in delivering an engaging and relevant online experience for users. Companies that are able to communicate with their users in real time and meet their needs and interests gain their loyalty and increase conversions. However, how can we deliver a personalized and effective customer experience in the age of privacy?
The workshop organized by Fanplayr, in collaboration with Mediaset and Samsung, will focus on understanding how and why behavioral data can be brands' best ally in improving the user experience and, consequently, optimizing their results.

Walter Rapino, Country Manager at Fanplayr, along with Marta Dones, Customer Marketing Manager at Mediaset and Cecilia Meda, Digital Marketing and Media Performance Specialist at Samsung, will present success stories and best practices, providing insights into the most innovative strategies for creating successful personalized experiences.