Netcomm Forum is the reference event for the Italian digital world, in eighteen years it accompanied the development of electronic commerce, online communication and businesses’ digitalization.

The retail world has profoundly changed over the past few years; the interaction of digital and human elements has generated innovative experientiality and service models. What news and trends are characterizing the Italian and global evolution of e-commerce and digital retail? How is consumer behavior changing in terms of experience and service?

What are the winning business models? How are the rules of competition changing? How can Italian companies find innovative ways of interacting with new national and global customers and markets, with an eye on export too? Which organizational structure and which strategic competences would be more effective?