HiNelson is an e-commerce of nautical products and components born in 2018. Following the mission of becoming the one-stop-shop in the nautical market, the company has evolved the business model by adding its own physical stores as a channel of sales, becoming an omnichannel player.

In this session, HiNelson will tell us about his success story to provide a seamless omnichannel shopping experience to its customers thanks to the support of PrestaShop Experts. By leveraging technology to facilitate the shopping experience, HiNelson has integrated its online and in-store sales channels to offer real-time inventory, delivery and in-store pickup options. HiNelson's story highlights the importance of omnichannel for retail businesses and to differentiate from competitors providing a consistent and quality shopping experience.