What do the goals of drive to store and store visibility have in common with experience on internal search, e-commerce conversion and self-service in customer support?

In a context where people expect direct answers, it becomes important to have a holistic strategy for managing data and content published on digital touch points (Google, Siri, Maps, internal search, chatbots, web pages) with the goal of ensuring the best customer experience and creating value for the brand.

Yext and Vodafone will discuss the benefits of adopting a Knowledge Graph for organizing information to power AI-based internal search (Yext Search), store locator, and store card information on external platforms.