In this workshop session, the successful LEGO case study will be analyzed, emphasizing the Brand’s ability to optimize content quality and quantity across all of its sales channels, ultimately unifying the communication aspect to their end clients: potential clients can benefit from unique User Experience across all authorized LEGO resellers’ online platforms, owing to Rich Contents, reviews and UGC (User Generated Contents) directly obtained from the buyers’ Instagram posts.

The communicative process does not stop here, on the contrary, it enters into action by developing a new platform, whose utmost ambition is to centralize the marketing strategy, being oriented towards several different product groups based on seasons, events or other occurrences established by the Brand. This refers to a full-fledged HUB where official resellers will be able to access several different contents, including promotional banners, various materials, manuals on how to set up an online Brand Store, manuals on how to automatically fill product pages with Rich Contents and insights into how all of these elements will contribute towards the goal of increasing consumer conversion rates (specifically sales).