netcomm FORUM

Event detail

Service & Experience Design: a new way to think about Ecommerce

While the affirmation of online shopping among consumer habits in the market of traditional consumer goods is well established, there is still an important part of goods and services whose commercialization on-line is not well explored and mre traditionally enjoyed with off-line decision making and purchasing. This may come from the type of product or the difficulty in replicating an online experience, as satisfactory to the customer as the traditional one. Service Design then becomes an opportunity to design new e-commerce with a multi-channel approach and effective and efficient customer experience.