Linda La Montagna

Antony Morato

E-commerce & Digital Manager

Manager and consultant in marketing and communications for more than 15 years, he currently heads digital marketing and e-commerce for Antony Morato, a manufacturer and distributor of men's and children's clothing with a strong international presence. He proposes ideas, experience, solutions and above all online marketing strategies, adapting and applying the key principles of the business plan. Develops and plans digital marketing campaigns through web marketing techniques: from SEO to PPC; defining strategies to channel online traffic to the company website. Defines and implements digital and business strategies using communication tools: from marketing automation to digital PR to social media. Coordinates and makes sustainable retail and wholesale, B2C and B2B e-commerce projects, with a focus on Marketplaces. Manages P&L of online stores in synergy with cross-functions such as CRM, IT and Logistics to achieve set sales targets and promote business growth. Before starting her professional activity, Linda graduated in Marketing and Communication with a Master's degree in Fashion Industry Internationalization and Marketing. Over the years, she has achieved continuous training in e-commerce management.