After the financial results of Big Tech, consolidated but now outdated models are being questioned in digital advertising. Platforms are crowded, competition is high, algorithms don't facilitate conversion, and consumer data is increasingly shielded by compliance.Will all this lead companies to stop investing? Absolutely not: brands are still thirsty for visibility, and are willing to increase their digital budget, provided that the ROI is guaranteed and that an ongoing and profitable dialogue is built with their audience. Because the consumer has changed. Perhaps he is more difficult to involve but, once conquered, he is willing to swear eternal love to you. Because today the consumer seeks to share values, experiences and quality.

It is a long-term relationship that brands need, which aims at loyalty. Which requires creativity in storytelling and the support of a network of quality publishers and influencers. The best model for the new advertising is called Partnership Economy. It means building a partnership between the brand and the amplifiers of the message, the publishers, through a simple but powerful, scalable and customizable martech platform.

Today we tell how Fineco, historical player of the leading banking in Italy, has embraced the model of Partnership Economy of impact.com. In this workshop we will discover the individual steps of integrating a partnership marketing project within a digital advertising plan.