In recent years, B2B E-Commerce has become an increasingly important sales channel for businesses in every sector. The Covid-19 pandemic has significantly accelerated this trend, leading many companies to review their sales strategies and invest in E-Commerce to avoid interrupting their operations.

Allocating resources to B2B E-Commerce can bring significant long-term benefits, including competitive advantage. Furthermore, B2B buyers seek purchasing experiences similar to those in the retail sector, where it is common to find payment methods such as BNPL (Buy Now Pay Later).

BNPL solutions can add value for B2B companies, as they offer their customers a more direct, faster, and more secure purchasing experience, granting payment deferments that are particularly useful in a time of economic difficulties, such as the current one.

The workshop offers an opportunity to delve into B2B E-Commerce and discover how BNPL solutions can promote business growth. During the Allianz Trade conference, they will present their new study conducted in collaboration with Format Research. The research collects the experiences and opinions of 400 Italian companies, offering a comprehensive overview of market trends and customer needs, enabling companies to develop winning strategies for the future.