The event "Accelerating Digital Sales Growth Leveraging Data and Martech" presents a strategic framework for harnessing the potential of adtech and martech data and technologies to increase digital sales, traffic, and visibility. In particular, key tools such as persistent ID and smart layer will be explored, which enable the creation of personalized and engaging experiences for online customers, improving organic visibility, media campaign effectiveness, and conversion rates. Industry experts Mauro Ginelli and Federico Gasparotto, in addition to providing best practices, will address a case study with Luca Fusco from ConTe to help participants understand how to successfully integrate adtech and martech technologies into their digital sales strategy, thus increasing their competitiveness in the constantly evolving digital market.