Customer journeys have transformed in recent years, hand in hand with new and higher customer demands. In this new context, digital and conversational communication channels can support brands in maximising the effectiveness of each step of the customer journey: from engagement, to customer care, to retention. 

Meta & Infobip will guide you through the opportunities that brands can unlock by digitalizing customer communication, with a specific focus on WhatsApp's potential to elevate the customer experience, acquire and retain customers and increase the ROI of your initiatives.

We will do this by looking at use cases and customer stories of:

- Conversational commerce

- Hyper-personalisation of communication

- Proactive customer service