In a time of fast-paced technology, Moleskine celebrates with pride the art of human fingerprint, the pleasure of taking pen and paper and unleash the talent.

Always keeping a careful eye on innovation and on its customers, Moleskine uses technology to improve customers’ experience, which has always been an essential element.

The company has redesigned its e-commerce channel, for final consumers as well as for distributors-retailers, with the customer at the heart of business and, thanks to a unique design between Commerce, Customer Care, Marketing channels, the company has improved the knowledge of its customers, offering a personalized purchase experience and optimizing the different stages of the sales flow. The results have been immediate:  the bounce rate on the website has decreased by 50%, requests for customer service support by 40%, the email clock rate has increased by 40% and the open rate has doubled.

We talk with Davide Nebbia, Vice President at Moleskine Digital – with twenty years of experience in various industries: Fashion & Luxury, Oil & Energy, Logistics, Automotive – and with Maurizio Capobianco, Vice President at Salesforce, an American corporation whose aim is to help Italian companies to grow and innovate through digitization processes.