Il Giardino dei Libri, the first online bookstore since 1998 specializing in soul, body, mind and spirit, has entrusted its growth potential to email marketing using MailUp. Thanks to the creation of differentiated segments based on browsing history and purchasing behaviour, with contact plans structured to be constant, pertinent and relevant for their audiences, this specialized e-commerce has increased over the years contacts, volumes and revenues, which today come for a third from the email channel.