On the “ashes” of the Metaverse, OpenAI's artificial intelligence engine, ChatGPT has gained enormous popularity in recent months. Its extreme accessibility combined with an astonishing linguistic ability, have lifted the lid on a world of opportunities and fields of application to the point of making the border between current events, science and science fiction waver very quickly. From here it took very little to call into question the cinematic "monsters" of the Terminator, Io Robot and the evergreen HAL 9000 of 2001 A Space Odyssey as premonitory nightmares of our near future.
But are we really on the verge of mass layoffs due to the production capacity of AI that will replace copyists, journalists, and digital experts? And above all, how much do we really know about Artificial Intelligence?
These are some of the questions that Based has asked itself to try to interpret the doubts and perplexities of professionals and non-professionals. Just as for years the suspicion and distrust of the digital survived in the minds of Marketers, in a creeping way, so today the apocalyptic thought is awakened towards a tool whose application certainly represents a "tear" in the industrial evolution.
We will talk about it in a round table made up of a heterogeneous group of digital experts and marketers from different fields to represent the multiple points of view on the subject.