How Italian SMEs are changing and evolving, in the digitization processes and in communication: a perspective by Mastercard and Sky Italia presented with Banca Sella.

Many of the trends and habits of the consumer world or large corporations are rapidly reaching our SMEs changing and accelerating the process of innovation: real time, autonomy and digitization of processes, including marketing, attention to data and advanced analysis of customers' needs and habits, access to communication channels previously unapproachable are just some of the trends we are observing. Banca Sella, with the collaboration of Mastercard and Sky Italia, aims to support its customers with a major prize competition to give them direct access to new media platforms that leverage new channels of communication and promotion.