Buy Now Pay Later is revolutionizing purchasing habits and transforming commerce.
In 2022, BNPL transactions reached €2.3 billion, with a growth of 253% compared to 2021.
To understand the driving factors of this growing consumer demand, we conducted a survey on a representative sample of the Italian population by gender, age, and geographical region. Our findings explain that Italians, with BNPL, do not want to buy more, but better, each at their own pace and according to their own needs: in a more flexible manner, with more quality and sustainable and durable materials.
"Buy Better" for Alma means just that: helping the consumer buy the right product, of the right quality, at the right time.