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The cloud as enabler and accelerator of omni-channel

Omni-channel is a new paradigm which affects companies’ processes and customers’ experience. Elaborating an omni-channel strategy implies a radical transformation which will help the company to be more efficient in providing new services and integrated experiences to its customers. Omni-channel therefore becomes an iterative process which starts with a strategic plan that evolves and grows during its implementation. The Cloud enables this process by making it scalable, flexible and by allowing advanced technological integrations.