Paola Colombo

Publitalia ‘80

General Manager, Adtech & Business Development

Paola is General Manager of Publitalia ’80, Mediaset Italy saleshouse, where she is leading the Adtech and Business development unit, focussing on new business strategies, partnerships, and technology driven innovation. Paola graduated in 2003 as an Engineer at Politecnico of Milan. Thriving into change and passionate about innovation and technology, she first worked in finance and digital media in London, gaining experience on several markets and international environments, and then in Italy, for GroupM. After pioneering the world of programmatic buying in Italy with the launch of Xaxis, which she led from 2011 to 2015, she has moved to the broadcaster world to jump right into the fascinating world of the media industry and its evolutions, to launch and grow emerging revenue streams.