Andrea Degl'Innocenti

Agenzia ICE - Italian Trade Agency

Direttore Ufficio Servizi Digitali alle Imprese & RTD

My 6-year adventure in an international marketplace such as ManoMano.it, where I contributed to the creation of one of Europe's largest unicorns, has marked my path in the digital sector: my mission today is to spread this culture in the Italian ecosystem as part of a public institution, starting from the potential of ecommerce for Italian companies, to the awareness and implementation of Blockchain technologies for the traceability of the Made in Italy supply chain.