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ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.
For years, ICE Agency has been supporting the digitization process of Italian companies through e-commerce and digital export channels. Starting from 2019, 34 partnership agreements have been signed with the main global marketplaces, which have led to the creation of pavilions for Made in Italy products, in which around 10.000 Italian companies have so far been admitted with the possibility of selling their own products with facilitated or free access conditions. The agreements also include promotional campaigns to give more visibility to these pavilions. The currently active projects can be consulted on the dedicated page.