According to Aberdeen Research's "Maximize the ROI of Chat in Commerce Activities" report, interacting with shoppers in real-time can lead to 75% growth in annual revenue and 89% growth in opportunity cross-selling and up-selling.

Today the online sales experience can be enhanced by the artificial intelligence of the latest generation chatbots, which support the customer at every stage of the customer journey, contributing to the reduction of churn and the increase in lead generation and conversion rate.

The e-commerce virtual assistants created with Crafter.ai, for example, provide answers and assistance in real time, facilitate the tracking of orders and shipments and the recovery of products in the cart, present up-selling, cross-selling and offers proposals custom, support the lead generation process.

The shopping experience can be further personalized thanks to PortrAIt: psychometric profiling technology capable of detecting, within a few conversation exchanges, the main character traits of the interlocutor including the propensity to purchase or sensitivity towards a particular communication style .