The explosion of ecommerce has changed the dimension of payment. It can improve customer journey while the offer becomes more complex. For merchants, the technical integration of new solutions is therefore not always easy, while the risk of fraud is increasing. Security, efficiency and cost are the crucial factors in the choice of its payment offer. Simple and secure online payments is the primary expectation of Italian e-shoppers (OpinionWay survey for PrestaShop, May 2022). In light of these new challenges and by offering faster and more efficient means of payment, fintechs have paved the way for a new era. 

In this session, discover how by offering a trusted and secure payment method and making the checkout process smoother, PrestaShop Checkout with PayPal reduces cart abandonment and improves the conversion rate.