Event detail

Monitoring UX in e-commerce: with the contribution of Dolce & Gabbana, the Conversion Power Index has been created. What it is and how it enables industry benchmarking

The conversion power index was created to assist and guide C-level executives who believe that the shopping experience is an important factor in conversion and customer lifetime value. A control tower for an e-commerce's conversion potential, quick and immediate support for conversion marketing thanks to the rationalization of 10 key metrics, and the ability to compare yourself to your own direct benchmarks

  • Alberti Marco
    Dolce & Gabbana Head of E-business e Omnichannel Strategy, Operations, CX & Analytics
  • Morrone Alice
    Black Pep Partner e Chief Experience Officer