Influencer marketing is a constantly growing market: its size is around 16,4 billion dollars, and influencer marketing platforms raised 800 million dollars only in 2021.

During this talk we will discuss about how influencer marketing evolved from big influencers and celebrities towards micro influencers. We will go through the typical issues of traditional influencer marketing such as high costs, influencer management difficulties, scarse influencer engagement, and lack of micro-targeting. We will continue explaining the novel concept of Popular People Marketing introduced by PopulaRise to address the aforementioned issues.

PopulaRise is the first platform that offers to businesses high-performance influencer marketing campaigns in collaboration with Popular People: a community of thousands of people willing to share contents on their social-network profiles in exchange of credits.

PopulaRise finds the perfect match between companies and potential customers thanks to AI-driven technology, the power of content sharing, and its community of Popular People. Eventually, we will also showcase some case studies in order to provide with a better understanding of the Popularise ecosystem.