"What is my size?" is the first question that comes to mind when we want to buy a garment or pair of shoes. However, e-commerce is only the tip of the iceberg, and sizes also impact the store network and collections...

In this workshop we will look together with Fabio Tucci, Ecommerce & Digital Sales Manager at Canali, how to solve the issue of sizing and fit for clothing and footwear in different areas:

• E-commerce - personalizing the online shopping experience and reducing the rate of returns through size recommendations based on the customer's body morphology
• Style and Product Office - retrieving real-time consumer feedback on garments, sizes and fits to enable designers and pattern makers to optimize future collections with a data-driven approach
• Omnichannel Retail - a phygital and omnichannel experience through smart interactive mirrors and in-store app to enhace customer's retail buying experience.