Event detail

The biggest myths of Retail Media busted by Google and Accenture Song

Retail media is transforming the retail industry – and what it means to win in retail.  It offers many more opportunities than onsite ads to connect with consumers at every stage of their journey through innovative offsite and instore partnerships, creating new revenue streams for future growth. Some first movers are getting started abroad: now is the time for Italian players to incorporate retail media in their strategies and budgets.

We invite you to discuss accelerated growth via Retail Media with us.   

Key takeaways:

  • What are the drivers behind retail media growth
  • Unraveling the main doubts
  • How best performers are succeeding in Retail Media
  • Assess your own Retail Media potential