With limited opportunities to retarget users and steer the customer journey, digital marketers need to make most of the one touchpoint they have with the potential clients. Video is the key to boost brand awareness and increase engagement, ultimately leading to higher performance and delivering the maximum impact for a campaign. Join us in exploring how to leverage video as part of a full funnel strategy, serving attention, engagement and performance KPIs. We will present real examples and best practices by leading brands.