Companies that excel at personalization see increased consumer engagement, greater top-line revenue, and a higher ROI. In fact, over the next five years, personalization is set to push a revenue shift between 5 – 15% for those that get it right. Across the market, companies today are at very different stages along the personalization maturity journey. Some companies are considering personalization for the first time. Some are deploying simple email customizations. Several have mastered the basics but want to move into more sophisticated segmentation strategies and deployments. This speech is to gain a better understanding of good practices – and how to execute them to better serve the final customer, while driving more value.