NFTs are here to revolutionize the way consumers interact with brands, bringing innovation to business models and e-commerce strategies.  
They add a truly unique "social layer" that allows consumers not only to buy and own products, but also to buy, own and trade brand equity in the form of digital assets. In this new context, brands need to learn the semantics of a new relationship with their audiences, and to start designing the path to new revenue and business models. 
As always, first movers face the biggest challenges and the highest rewards: during our panel Massimo Mazza, Marketing Director at DSquared2, will share his experience as a true pioneer in building long-term innovative business strategies for brands in Web3.